Technology & Market Assessment

We utilise cross innovation methods in identifying market opportunities through white spaces and user needs.

By aligning projects with user-centered techniques, we avoid market flops and ensure your products meet expectations. We help you find the right customers and markets to gain a competitive edge.

  • Companies invest considerable sums of their budget in reasearch and development (R&D) efforts.

    Nevertheless, they often struggle in finding sufficient customers and markets for their existing technologies. ​

    Through our research, you can discover new application fields and markets for your technologies.

  • The Areas for Innovation (AFI) Method is reliable for accurately identifying market and technology driven innovation fields of the future, focusing on identifying unmet need clusters. ​

    With the help of this method, it is possible to identify which future problems and user needs are or will be important in your market. ​

    Using our analysis, you can align your innovation projects strategically and avoid expensive flops in the market. We will show you Areas For Innovation with high potential for differentiation in the existing ecosystem.

  • In a systematic process, we analyse areas in which you can generate added value for your business or organisation within the ecosystem of your sector.

    We single out opportunities for new business models and innovation in the value chain of your market by identifying pain points, exploring & selecting opportunities that we present with their economic feasability.

  • Users are at the centre of successful innovations: If they like and use a new product or service, your efforts have been fruitful.

    We specialise in conducting comprehensive user-centered analyses to ensure that products and services meet the needs and expectations of users effectively. We employ various methods such as surveys and focus groups to gather insights into what users want, need, and expect from a product or service.

Make it Happen

Once you’ve identified white spaces, user needs, and undertsood your expansion potential in your market, it is time to figure out how to implement innovative changes for you.